By Ellen Hill
Blue Mountains, Lithgow and Oberon residents can benefit from discounts and freebies at a swag of local attractions simply by bringing family and friends to the region.
To obtain a Greater Blue Mountains Rewards card and information package, residents simply visit Glenbrook, Echo Point, Lithgow or Oberon Visitor Information Centre or one of the participating tourist attractions and present photographic proof of identity (eg: driver’s license, passport).
Once you have your card, you are ready to receive their well-deserved discounts and offers from the many quality tourist attractions listed.
Blue Mountains Attractions Group (BMAG) president Dave Robertson said tourism, as one of the largest industries in the Greater Blue Mountains region, attracted more than 4 million visitors a year according to NPWS statistics and injected more than $500 million into the economy.
“Of the four million that visit, we know that 40 per cent of them are friends and relatives of residents of the area.
“That means that locals living in the area are frequently taking their friends and relatives to many of the attractions available in the region. They also direct them to accommodation houses.
“Most tourism operators are aware that many of these local resident tourism ambassadors are repeat visitors to their business and therefore should be rewarded for their actions.’’
Blue Mountains Lithgow & Oberon Tourism chairman Randall Walker said he strongly supported the program: “This is a very worthwhile program that duly rewards our loyal local residents who support tourism by sharing around this significant market segment, showing friends and relatives around the region.’’
Jointly funded by BMLOT, Destination NSW and BMAG members, the program was launched last September. While the card will initially offer discounts at attractions businesses the program will eventually expand to all tourism sectors.
Details and offers can be found at www.bluemountainsattractions.com.au.