Get in Now to Blue Mountains with QR code

top-img[1]By Ellen Hill – Blue Mountains Lithgow & Oberon Tourism

Looking for something to do, somewhere to eat and somewhere to stay in the Blue Mountains? A new tourism smart phone app will guide your way.

A Blue Mountains Accommodation and Tourism Association (BMATA) initiative, the Get in Now QR code symbol can be scanned into any smart phone so visitors and locals can see what products and services are open and available – right now.

The QR code symbol will be placed around the region on buses, in accommodation houses, tourism businesses, visitor information centres, pedestrian pylons and generally out and about.

Conversely, the app connects businesses which are open and actively looking for customers with visitors searching for “something to do, somewhere to eat or someplace to stay – right now’’.

A physical link to the website, the app is easy to use. Simply scan the Get in Now symbol into your smart phone to be offered a choice of available accommodation, things to do and places to eat and to discover the latest deals and special offers.

When you find an offer that suits, tap on the smart phone screen to be connected directly to the business so you can then make a booking.

Visitors and locals can also find out about upcoming festivals and events through the What’s On in the Blue Mountains link on the homepage.

Free to users and businesses, the website can be saved onto smart phones so visitors and locals can continue to access it throughout their stay in the region as well as share it with friends.

The smartphone-friendly web application is available to members of all three official Local Tourism Organisations within the Blue Mountains, Lithgow and Oberon region – BMATA, Oberon Plateau Tourism Association and Lithgow Tourism.

Implemented with State Government funding through Blue Mountains Lithgow & Oberon Tourism, the Get in Now QR code was launched by BMATA at Blue Mountains Cultural Centre at Katoomba last Wednesday (February 13).

BMATA treasurer Bill McCabe said the code kept tourism industry operators abreast with growing consumer demand for new technology.

Blue Mountains Mayor Daniel Myles congratulated BMATA on the initiative and said it would help encourage day trippers to the region to stay overnight.

Blue Mountains State MP Roza Sage said the initiative was an excellent use of government funds and an ideal example of proactive innovations the government encouraged.

She was especially pleased with the use of local talent and resources (iVent Services built the website and smart phone app and Big Button Productions created the promotional video).

Blue Mountains Lithgow & Oberon Tourism chairman Randall Walker said the project was an excellent example of collaboration between local and regional tourism organisations as well as local and state government.

It was also a perfect example of the innovation of the Blue Mountains region tourism industry.


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